While at festivals, we decided to bring customers in through two channels. The first was a photo booth that took each users email address. After the event, we sent an email to that email list reminding them of ValoraLife and why they should check us out.
The second tactic was, "get a quote, get a prize." Our iPads allowed us to give free quotes at events, in seconds. Those that got a quote and opened an account would receive the following email:
We began noticing that many people had created an account but weren't coming back to complete the application. We created the following email to remind, and encourage users to complete the application.